Hollerose is known for its timeless pieces, created predominantly by local artisans and tailors. It was
founded in 2010 and officially launched its first collection in 2012. Hollerose has been featured in
many local and international publications such as Harpers Bazaar UK, Vogue Italia, Bella Naija,
Today’s Woman and many more.
The brand is situated in Victoria Island, the heart of the business district of Nigeria’s economic
capital and Africa’s most populous city, Lagos. It boasts an array of high-profile clients made up of
socialites, business moguls and executives as well as a growing and vibrant customer base of
corporate professionals and young entrepreneurs.
As a brand, we are aware of the role we play towards impacting, positively, the world around us.
Either directly by our operations or simply our corporate responsibility to the community. We firmly
believe in the possibility of creating beautiful garments while improving the lives of those within the
communities we operate in and preserving the environment around us.
In Nigeria, tailors are amongst one of the highest paid artisans because made-to-measure
garments are in such high demand locally. Given the potential for improved revenue for this
group of artisans, we prioritize working more with women as our own way of contributing
our quota to women empowerment schemes.
We also teach women who desire to work in the fashion industry for free as a form of
internship, helping them build valuable skills to become self-sustained as they grapple with
the high unemployment rate in Nigeria.
With regards to wholesale manufacturing, we ensure that our partner factories share our
values, especially in empowering women and pursuing sustainable environmental causes.
PROTECTING THE ENVIROMENT
To curb waste, we have practiced made-to-order or bespoke for couture pieces and this has
been very popular locally. We make samples, market them and create for clients based on
Our passion for recycling has allowed us to pursue environmentally friendly opportunities
like using pieces of leftover fabrics to make fashionable accessories like slippers, wallets etc
We also have an alterations arm that helps mend damaged garments or convert them into
more stylish pieces for our clients. This is better than throwing away the garment.
PRIORTIZING NATURAL FIBRES
We have gradually weaned our entire production off chemically made fabrics like polyester
and nylon, and have incorporated more natural options such as cotton, silk, rayon etc. This
has been done even while contending with existential challenges like local price resistance.
However, with our commitment to global growth and expansion, we have improved significantly our reliance on natural fabrics sourced predominantly locally.
INFUSING LOCAL CRAFTMANSHIP.
Nigeria, and the larger Africa, is filled with vast cultural inferences and techniques for fabric
design and garment construction. We are committed, going forward, to telling the African
story through the clothes we showcase to the world. We truly believe that it is possible to
interpret our culture in a modern, elegant and sophisticated manner.